Guidde Leverages AI to Streamline Software Training Video Production
February 19, 2025
Creating software training videos can be a complex and resource-intensive process, requiring significant time and effort from organizations managing numerous software licenses. Recognizing this challenge, Tel Aviv-based startup Guidde has introduced an AI-powered solution to simplify and enhance the production of training videos.
Founded in 2020 by entrepreneurs Yoav Einav and Dan Sahar, Guidde utilizes artificial intelligence to automate the creation of instructional videos for software applications. The platform captures users' in-app activity and transforms it into a structured video tutorial featuring a coherent storyline. Users can further customize their videos by incorporating AI-generated voiceovers in multiple languages, background music, and on-screen annotations that highlight key functionalities.
Guidde also provides essential video editing tools, enabling users to add motion transitions, adjust frame timing, and crop video content for a more polished presentation. These features aim to improve the overall quality of corporate training videos, making them more engaging and accessible for employees.
Addressing Engagement Challenges
Employee engagement with training videos has been a longstanding issue. A 2019 survey by video platform Kaltura found that 67% of employees admitted to only partially engaging with training videos, often skimming content or listening passively. Einav attributes this to two key factors: low production quality and difficulty in accessing training materials.
To address these concerns, Guidde recently launched "Guidde Broadcast," a personalized content delivery system designed to integrate training videos seamlessly into employees’ workflows. Einav describes the feature as a "Netflix for organizations," offering tailored, context-aware training videos to enhance software adoption and proficiency.
Expanding Market Presence
Guidde has experienced significant growth, quadrupling its revenue over the past year. The platform now serves more than 100,000 users across 2,000 organizations, including well-known enterprises such as American Eagle Outfitters, Carta, and Nasdaq.
The company recently secured $15 million in a funding round led by Qualcomm Ventures, bringing its total investment to $30 million. With this financial boost, Guidde plans to expand its localization capabilities, strengthen its enterprise sales and customer success teams, and enhance its global reach.
“We have successfully navigated the challenges of a dynamic market by maintaining a conservative and strategic financial approach,” said Einav. “Our vision is to lead the evolution of AI-driven, video-first training solutions, setting a new standard for intelligent, immersive content experiences.”
As AI continues to reshape corporate learning, Guidde aims to remain at the forefront, providing businesses with innovative tools to streamline training processes and boost employee engagement.
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