SEO (Search Engine Optimization) is the process of improving a website's visibility and ranking in search engine results pages (SERPs) for targeted keywords. The goal of SEO is to increase organic traffic to a website, making it more easily discoverable by users searching for relevant information or products.
Local SEO services refer to a specific type of SEO that focuses on optimizing a website to rank higher in local search results. Local SEO targets local-based keywords, such as city names and services offered in specific locations, to help businesses appear higher in search results when users search for related services in their area.
Local SEO services may include optimizing a website's content, structure, and metadata to make it more relevant to local search queries, building local business listings and citations, and managing local reviews. The goal of local SEO is to help businesses connect with potential customers in their local area, increase visibility, and drive more qualified traffic to their website.
SEO and local SEO services can be performed by specialized SEO agencies or in-house SEO teams within organizations. Both types of SEO are critical for businesses looking to improve their online presence and visibility and can help increase brand awareness and drive more organic traffic to their website.
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