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What Is Affiliate Marketing?

 


#Business #WhatIsAffiliateMarketing #Marketing 


Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) promote products or services of another company (merchant) and earn a commission for each sale, lead, or action generated through their referral links.

How It Works:

  1. Affiliate Joins a Program – The affiliate partners with a company offering an affiliate program.
  2. Unique Tracking Links – The company provides unique links to track referrals.
  3. Promotion – The affiliate promotes the product or service via websites, blogs, social media, email marketing, or paid ads.
  4. Customer Purchase – A user clicks the affiliate link and makes a purchase or completes an action.
  5. Commission Earned – The affiliate earns a commission based on the agreed percentage or fixed rate.

Common Payment Models:

  • Pay-Per-Sale (PPS) – Commission is earned when a sale is made.
  • Pay-Per-Click (PPC) – Earnings are based on the number of clicks generated.
  • Pay-Per-Lead (PPL) – Commission is earned when a lead is captured (e.g., sign-ups, form submissions).

Benefits of Affiliate Marketing:

  • Low startup costs
  • No need to create products
  • Passive income potential
  • Scalable with multiple revenue streams

Would you like tips on how to start or specific affiliate programs to consider?